Know your business
Simply put, this is the most effective way to start on the path towards success. My goal is to help your business succeed online, so I always start by getting to know your business.
If you donít have a business plan, I will help get you started by creating a short-form business plan that will help you get to know your company.
If you already have a business plan, then I can take your existing information to create a short plan specific to your online business.
Know your customer
Successful businesses all have something in common, they understand what they are selling and they understand who they are selling it to. Sounds simple, but understanding your customer can be complicated.
Your customers want to feel that your product is the perfect fit for them, so I make sure that your web site is a perfect fit for your customers.
Know your competition
Look around. If you only focus on the road before you, you'll get passed without ever knowing it.
I will help you identify your competition, both on the Internet and in your local area. Getting to know them, and understanding their strengths and weaknesses will help you to refine your internet business strategy.
Business Planning & Research
Collect copies of all sales & marketing material.
Develop short-form business plan.
-The Market and Your Competition
Web site organization and layout
Create a content outline
Develop preliminary copy.
Web site organization outline.
Determine individual page content.
Web site design
Determine color scheme & style.
Develop a navigation scheme.
Create individual page layouts.
Logo development (if neccessary)
Web site development & testing
Develop finalized copy.
Web page coding & programming.
Test for browser compatibility.
Test for monitor resolution compatibility.